In 2016, as my BA Culture & Arts final thesis, I did a research of how can Instagram be used as a fashion marketing tool. The objective of the thesis was to find the answer to the question related to the type of Instagram photos being the most effective for a Nordic casual brand marketing needs.  As a productive part of the thesis, a lifestyle and location photoshoot was executed for the customer.  Here are few photos taken for the thesis project.

FOR: R-COLLECTION | PHOTOGRAPHY: JYRI KERONEN | MODELS: JASMIN, SATU & PYRY | STYLING: ENNI TOLKKI | ASSISTANT: ROOSA VIKSTRÖM | BACKSTAGE VIDEO (IN FINNISH ONLY)